Professional Summary
- Data-driven analyst with expertise in B2B marketing and nonprofit sectors
- Proven track record in leveraging programming languages (R, SQL, SAS) for streamlined, automated data pipelines
- Skilled in creating impactful data visualizations and reports for decision-makers
- Strong advocate for data-driven decision making and marketing automation
If you'd like to talk about your organization's data processes, reporting, or marketing automation please don't hesitate to send me an email or message me on LinkedIn.
Professional Experience
Senior Manager of Web and Marketing Analytics
Association for Supply Chain Management Sep 2021 - Present
- Led web and marketing analytics initiatives for an industry-leading association
- Implemented data-driven strategies to optimize marketing campaigns and build demand for certification products
Marketing and Membership Analyst
American Medical Association Jul 2019 - Sep 2021
- Developed daily, weekly, and monthly reports using SQL, R, and SAS to provide insights into campaign metrics and audience segmentation
- Designed and built automated dashboards to improve enterprise-wide decision making and KPI tracking
- Implemented a data QC process ensuring accuracy in all customer solicitations
- Developed a process to match incomplete external data with internal datasets, improving analysis and billing accuracy
Admissions and Marketing Coordinator
Northwestern University - MS in Communication Nov 2015 - Jul 2019
- Oversaw Salesforce CRM, ensuring clean and accurate data collection
- Utilized R for data investigation, dashboard development, and ad hoc reporting to identify marketing opportunities
- Created Tableau dashboard to communicate school-wide student survey results to key stakeholders
- Redeveloped program website, resulting in 54% more pages viewed per session and 30% fewer bounces
- Modernized marketing efforts, transitioning to digital and growing leads by 93% YoY with similar budget
- Implemented Pardot for marketing automation and drip email campaigns to track prospect engagement
Special Project Lead: CRM Transition
- Led a cross-functional team in transitioning to a shared CRM and database across graduate programs
- Developed processes to ensure clean, accurate, and accessible data across various roles and programs
- Built customized dashboards and reports for marketing, admissions, and student services teams
Senior Copywriter and Account Manager
Winsby Inc. May 2013 - Mar 2015
- Oversaw all marketing planning and collateral creation for global manufacturing and distribution clients
- Managed all copywriting projects for the organization including emails, websites, advertisements, press releases, brochures, and more
Education
- MS Information in Design, Northwestern University
- BA English/Journalism, Indiana University